The heart of the agricultural academy is to develop farmers in Biblical principles, preparing them to run their farming activities from a business perspective. This is done through training, mentoring and direct work application.


Nationwide poverty has driven many people from the rural areas to the urban areas to look for work. The rural areas have fertile, arable land but are underutilized because of a lack of understanding of business and how to plant on a large scale. In addition to this are the following factors that impact on existing farming initiatives:

  • Tribal superstition clouding Christian values, collective- as opposed to personal-accountability resulting in poor work ethic;
  • Lack of adequate training and mentorship;
  • No access to support services;
  • No access to, and limited knowledge of markets;
  • Economic colonialism – developed countries securing long-term tenure to African soil and resources;
  • Corruption;
  • First world farming subsidies;
  • A decline in Development capital inflow due to unsustainable development in the past.

Reason for existence

To invest in the lives of potential Agri-business entrepreneurs and employees, through training, mentorship and support within a structured Christian environment, which exposes them to all the principles of Godly business and sustainable Agricultural production. This will provide them with a solid entrepreneurial foundation and provide a springboard for their first venture, thus providing them with hope and a future.

Programme Outline

The range of programme activities is aimed at currently under- or unemployed individuals from township areas. They are typically poorly educated and face a myriad of social problems. Despite the context in which they find themselves, we believe they have the potential to grow into positions of self-sustenance and provision for others.


Provide a foundation for employment in the agricultural sector Soft skills training
Addressing the poverty mindset
Business basics
Agribusiness basics


Prepare entrepreneurs for the launch of their agri-business. Direct mentorship in the development of business idea and plan
Direct mentorship in community development principles

Work application:

Provide work experience and awareness of business requirements and opportunities.
Daily application in various agribusinesses – both directly and indirectly related
Internships/job shadowing in agricultural value chain businesses

Business launch and support:

Provide input and support to entrepreneurs as they launch their agribusiness.
Facilitation of startup loan for entrepreneur
Onsite evaluation of agri-business plan
Ongoing support of entrepreneur
Increased development through technology

The Intended Outcome

Through the academy, it is envisioned that farmers return to their home town to develop sustainable agri-businesses. As a result of their improved work ethic, business and agricultural skills, they should be a shining light in their communities. They will be able to speak with authority and credibility into their neighbors’ farming activities and lives. Rather than rely on a centralized training base, it is planned that the trainees share their knowledge with the neighboring farmers. In this way, the increase in employment, economic development and the Gospel can spread beyondLiving Way’s direct contact.

For more information contact Richard Lundie on +27 21 785 2597